Introducing: 00000000

Building intrigue around a band or an artist certainly has become an artform nowadays, with more and more meticulously planned attempts sought after to challenge tried and tested marketing campaigns and traditions. A highly effective method to increase ‘buzz’ around a band is to strive for as an anonymous presence as possible and let the music do the talking. What can make a difference is how far musicians are really willing to push that boundary. We can talk about groups like Sleep Token, and until recently Ghost, who have formed their identity with a grand narrative to accompany their music, and it kept us guessing who were the musicians behind the masks, while marvelling at the work laid before us. 00000000 might be taking it that extra step further.

At face value, 00000000 is fast muted alternated strumming in guitar tablature, means nothing in binary, the precise time at the strike of midnight, and the number of life points both players would have left in a game of Yu-Gi-Oh, if both players drew the game. Or four fat ladies if you put all the zeroes together, if bingo is your bag. Their members have no publicised names or pseudonyms, music no defined genre traits and their public bio is illustrated by an excerpt from the dialogue of David disconnecting HAL in 2001: A Space Odyssey.  Their shows are only identified by a date and a postcode, which is a neat little detail in locating them, but any other detail about said shows are extracts from science fiction, cinema, and philosophers. The breadcrumbs are apparent, but seem to follow no clear cognitive fashion, and as such, if the band truly wished to keep themselves under wraps, their mission is succeeding.

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Thankfully, the question about what kind of musical calibre dwells inside the mystery is one that is answered, upon the release of the group’s Star Lane / Star City EP. With the four tracks, including a similarly urgent interpretation of Radiohead’s Everything In Its Right Place, the members of 00000000 perform, in the loosest sense, an engulfing brand of shoegaze-tinged indie rock, which can explode into heady periods of overwhelmingly emotional noise, almost as if Arcade Fire and Brand New started butting heads with one another. Constellations swirls with a sense of melancholy cheer, desperate wails and incandescent guitar, pit against rapid ticking of hi-hat and sombre piano, both skins and keys later pounded in unison, as its crescendo draws nearer. Once at its apex, that intensity never lets off, captivating as it is clamorous. As gateways go, this is an exceptional vantage point into what this group are capable of. Explore, though the shortest affair featured, begins in a jazz-like time signature, the offbeat cymbal taps and trio of snare hits offset by an almost Eastern-sounding chord progression and is arguably less excitable vocally, despite retaining much of that fervour felt before. If anything, it says something about their versatility, still being able to grasp at their vast sonic capacity in half the space of time, but also teasing glimpses of post-rock influences, a tremolo or two tucked inside, another tool to deploy if required. Lastly, Acid Burn tinkers with delay and darkened spoken word, post-punk, almost gothic-like in nature, which metamorphoses into sharp streaks of lead guitar and the kind of anguished vocals that sparks that Brand New comparison, back into shadow with just the prominent grumbles of bass for company. Cleverly, that spike in volume no doubt resembles the focal acid burn, at first unsuspecting, then becoming fiery, and distressing, until either treated or the damage is done, transitioning back to the quieter dynamic afterward.

All this adds up to the revelation, is that 00000000 are envoys of rejecting commodity, defying the throwaway tendency of music in the digital age, by tactically giving a willing audience both musical style and substance, in a frankly inexpressible hurricane of aural flavours that engages your brain, as well as exhilarates it.

All known information about this group can be traced back here if you wish to know more:

http://www.facebook.com/00000000music
http://www.00000000music.com

And if you enjoy what information is discovered about artists, bands, and groups you may not know much about, consider leaving a like, a follow, or subscribe to the site, free of charge:

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20 Bands And Artists With New Music in 2019 You Should Keep An Eye On

By now, the hangover of 2018 should have long subsided, and 2019 should now begin to be as familiar to everyone as much as your work colleagues, classmates, or friends you go clubbing with, are. We’ve conversed, debated and voiced our collective opinions on what the best of the best of 2018 was, and ahead, we look into the eyes of 2019 longingly, yearning for continued musical excellence as this decade draws to a climax. So bearing that in mind, the site has put together 20 bands and artists bearing a variety of new musical fruit in 2019, that you should absolutely sample, and hopefully savour and find immense pleasure from.

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Track of The Week: Rein – Electric

If you ever had any doubt that the nostalgia trend is absolutely back in full effect, as last decade touched upon lifting so many influences from the 80’s, this decade seemed dead set on reliving the 90’s, that abhorrent haircuts, tasteless clothing, and otherwise obsolete mediums are all the rage once more. Arguably, as much as the 90’s were a confusing and surreal decade in our lifetimes, it was an incredibly underrated decade in musical innovation. Crazily, dance music was scarcely dubbed dance music until the turn of the 90’s, despite music specifically recorded for the intended purpose to dance to existing for generations before that, going under numerous guises and evolutions. And in the grand spirit of that innovation, the very nature of dance music underwent such a radical transformation in that time period, that began with Eurodance and acid house, and ended with trance. Sticking with Eurodance, the treasure trove of that brief spell of musical history, is still unearthing rock solid tracks that the world had forgotten or had no idea existed, which brings us to Leila K’s Electric. A great success in Europe, and greater success in her native Sweden, the Moroccan-born singer and rapper resembled somewhat a solo Salt-n-Pepa for the rave generation, and Electric coursed with the kind of attitude and energy, that made it as inspiring as it was incendiary. Pulse-pounding though it still may be, Electric sounds very much a product of its time, approaching a quarter century in age and dated by its now primitive production package. Enter fellow Swede, and electro-pop anarchist Rein.

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Joanna Reinikainen, better known by her stage name, exploded into the public eye in 2016, with her no apologies, take no prisoners fusion of pop, electro-punk, industrial and EBM, teeming with sociopolitical confrontation and fury at global injustices. In such a short space and time, she’s released two EPs, a handful of singles, made additional guest vocal appearances and been nominated for awards in her homeland. She even found the time to refuse to open for Marilyn Manson in that time frame. Her deeply addictive and frenetic assault of musical styles, along with Electric’s clarion call of unity, make her the prime candidate, to revitalise and empathise the vigour of this joyous gem from Scandinavia’s pop vaults. From the inset, there’s certainly plenty that embodies and mirrors the original, from the imposing buzz of the vocoder, the unwavering swagger in every syllable, even down to leaving Leila K’s name in the lyrics untouched, and the lush layering of vocal melodies at the song’s crescendo. The music video even bears a handful of similarities to its predecessor, despite the stark contrast between the cold walls of industry and the bright illuminations against woodland. It’s Rein’s distorted, driving waves of dissonance that ultimately begin to shift towards the version to call her own. The continuous kinetics of the techno arpeggio that the original gently builds itself around, is instead brought into motion by an aggressive pumping bassline, undulating as hard as putting fists to flesh, interspersed with ungodly screeches of synth. The verses of rapid-fire rap possesses so much more bite here, that extra degree of fire tremendous in spurring on listeners to invest in the song’s message. But the entire tone of the song isn’t all certifiably vicious, as Rein still retains the chorus’ soul-packed hook, taking on the delivery herself to demonstrate further dexterity in her already impressive vocal arsenal, alongside the same uplifting pads nestled within from the original, and the bassline dialled down into a throbbing disco-esque rhythm Giorgio Moroder would be proud of.

Everything summates to a pop vessel, masquerading as a industrial strength wrecking ball but with more than an ounce of humanity in its approach, and if this doesn’t serve as the perfect entrance to Rein’s expanding realm of electro-punk antagonism, dive into her earlier work and start taking notes, as this outstandingly talented lady is only going to kick more and more doors down.

Electric is out now available for purchase at all reputable retailers and on all major streaming platforms. All Rein apparel and merchandise can be found on her page here, and keep an eye out for shows hopefully in a country near to you.

You can found out everything forthcoming by Rein here:

http://www.facebook.com/reinelectronic
http://www.instagram.com/reinelectronic

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