I’ve often looked at band names and wondering if there is a market for bands whose names are questions. In a romantic sense, a fictional band in my favourite film ever is called Where’s Fluffy? A band I wish existed due to how obsessed I actually am with that film, so I could find out how awesome their music is/was. They wrote a song called Black Carnage. Do the math. On the other hand, and on a point I may expand upon at a later date, when you name your band something along the lines of Sarah Where Is My Tea or Did You Mean Australia?… yeah, those bands have broken up now. One of my favourite bands ever are Does It Offend You, Yeah?, responsible for one of my favourite albums ever, but sadly they too will be calling it a day this year. Maybe it’s just the irony of having their band name as a question that gets far too much for them. Pure speculation there. So just who exactly is Who Is Louis? And can people count on them to break this unfortunate curse? The answer seems more positive. Who Is Louis are a Danish electronic-pop troupe with a delicately sassy female vocalist and an ear for hypnotic rhythms and chilling, euphoric atmosphere. Singles of theirs currently float around on the internet if you go in pursuit of them, but they’re looking to the immediate future and to the imminent release of their debut album, which has seen more than its fair share of adversity to reach the surface. They have every right to be excited for the future. First single Fancy Me is a shape-shifting head phase of a track, skilfully blending pseudo-EDM hooks with the cool breeze of mellowed guitar ambience. I’m not intentionally writing a drinks commercial here, but it is like asking for a refreshing cocktail and piling on the ice. Synth with an analogue touch, backs the echoes of a femme fatale in the making, all paced by the gentle plucking of bass underneath to lead the track in. Icy, reverb-soaked synth stabs later replace the moderately warmer pads, like ghosts leaving the body of their hosts and give an air of tension and build-up to proceedings. The drums certainly imply as such too. But what happens as you expect the first club hit of 2016 to drop in, is something far more breathtaking. A wave of guitar brushes past, while its synth counterpart elevates the mood to being within a distant but fond, happy memory. Wandering through a realm of the serene if it were. It certainly livens up the track, as synths become far more grander and confident in their presentation in what follows and drums get rowdier, but just enough without becoming overpowering. Vocals are given more freedom and the stabs from before are allowed back into the mix as an extra hook into the skin, to ensure you don’t forget this track in a hurry. It all culminates in a luscious, surprisingly complex and layered, atmospheric pop showcase that displays the talent of three hungry and compelling musicians. So just who are Who Is Louis? A name you need to be paying attention to. The potential for a tantalising world woven together with an inventive twist on electronic pop music is only moments away.
Who Is Louis’ debut album is expected to be released sometime in January/February 2016, with Fancy Me being officially available at the end of this month. In the mean time, occupy yourself with their Alive EP which can be found on most respectable music retailers. It’s full of good music.
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