Ambra Red

To follow on from a point made in a previous post on this blog, although there are parts of the industry that are highly successful for women, there are some still in which women still struggle in, or there is a real lack of a presence in. Formerly I talked about rock and metal, now I’m talking about electronic music producers. There are some that have made substantial contributions to electronic music a la Ladytron’s Helen Marnie and Mira Aroyo or Freezpop’s Liz Enthusiasm and Marie ‘Christmas DIsco’ Sagan, that’s an indisputable fact. But I’m more referring to solo ventures, fearless females that near single-handedly produce all the content they make. Bjork is a famous example, as is Sister Bliss of Faithless fame, but they seem very far few and between prominence. I already have given notice to organic ambient maestro Hannah Davidson a.k.a. Mrs Jynx from Manchester previously on this blog, but it’s high time I gave plaudits to another. Enter Ambra Red from Sweden. It’s no secret that the European synth-pop scene is one of the strongest in the world, and despite disappearing off of the face of the earth, her collection of singles she produced in the period of time she was active is near an immaculate quality. Purposing producing lavish melodies like an arrow to the heart of popular music, while one foot strays into dancefloor territory and her tongue a sharp enough implement to slash at contemporary culture. Her career lasted an undisclosed amount of time, according to the shreds of evidence surrounding her on the internet, but long enough a timespan to produce 20 songs to be compiled onto what seems to be her only studio album, Electronic Creations For Special People. Many of her songs are impeccably written in the manner of synth-pop’s greatest, and Beauty 606 is personally one of the best the album has to offer. The twist of a radio dial into a punchy disco beat with a low-riding bass line starts the show, with Ambra’s hushed but sensual tones digging at perceived model beauty standards. Her calm, near reaching siren-esque demeanour makes her criticisms even more effective against the vibrant, cheery synths and layers upon layers of intricate percussion driving the track along. Special attention has to be given to the chorus’ inescapable hook line, as it’s one that burrows hard into your brain. Once its there. you’ll have a difficult time being rid of it as you’ll be whistling the melody for a good few days. As I said, an unsung hero of the modern synth-pop scene, with such carefully constructed, clean-sounding production and a midas touch for writing excellent pop songs that not only could seduce the dancefloor republic, but could nestle into any of the playbooks of the best to grace the mainstream with fingers on keyboards.

Having disappeared into the nether for around five years now, social media for her are hard to trace, but she still has a website up with links to where you can listen to and buy her works. So I’d highly recommend using that as your port of call, only because Amazon sold physical copies of her album beyond ridiculously prices.

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